Atlanta Journal-Constitution redesign launches tomorrow

Find a sneak peek of The Atlanta Journal-Constitution's redesign that launches tomorrow (Tuesday, April 28) at http://www.ajcsundaysneakpeek.com and also at http://www.youraudiencedelivered.com.

The AJC 2.0 redesign crew, led by design chief Will Alford, worked with Lucie Lacava of Lacava Inc. See what AJC newsroom leaders have to say and what questions readers are already asking at http://www.ajc.com/conversation.

Editor Julia Wallace will be blogging about the redesign and taking questions there Tuesday, April 28. Alford will be online Wednesday, April 29, and Lacava will be blogging Monday, May 4.

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Check back here and at http://www.lacavadesign.ca tomorrow morning to see the new look as the redesign goes live and to get a closer view of the changes.

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Some of the previews the AJC has been running recently in the newspaper:

Sunday, April 26: "Delivering for our readers"

It’s Sunday. If you are like many of the readers we have listened to over the past 18 months, you have a little more time to spend with the newspaper today than you do on other days. And you expect a little something more and different from your Sunday paper.

As we have worked to make sure the newspaper meets the key needs of our readers, many told us of their rituals with the Sunday newspaper: how many cups of coffee they drink while reading; where they like to sit (den, kitchen table, porch); how the sections get divided among family members. They look to us to recap and explain the week’s events, let them know what’s coming up and help them save time and money.

For many readers, the newspaper reading experience is different during the week. They are time-pressed and want a broad sweep of the news fast, before they dash out the door and into the busy world. Others like to keep up with the news online and rely on ajc.com on weekdays; but enjoy the Sunday newspaper.

In every way possible, we’ve kept these differences in mind as we have set about to build smarter, more efficient news sources for you.

Throughout the process of reviewing and then improving, we have had to balance what readers want with current economic realities. While we can’t deliver everything readers say they want, we have preserved those things readers say they value most.

You’ve already seen many of the changes, from our new format and logo on ajc.com to several new features in the newspaper.

On Tuesday, we will debut an all new look for the daily newspaper and on Sunday, we will debut the new Sunday design. Let us know what you think. We want to keep the conversation with readers going.

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Monday, April 27: "What to look for in Tuesday's newspaper"

News you want: We will continue to bring you the latest in international, national and local news. Our sections — Metro, Sports and Living —have been designed so you can find your favorite features and stories faster.

Watchdog: Readers have told us that they want us to hold public leaders accountable for their actions, so we will continue to monitor how government is working — or not working — and present the information in a way that’s timely and easy to understand. One of your favorite features, Take to Task, is still in the Metro section and still helping you cut through local government red tape.

Easy to find: Navigate to the information you want with color-coded sections, at-a-glance headlines and consistent, clear organization.

More color: We’ve invested in our future with significant upgrades to our presses in Gwinnett County. This gives us the capacity for more color on news and advertising pages. Each section of the redesigned AJC is color-coded, which helps readers navigate the pages to find what they want to read.

Easy to read: We’ve simplified our typography, taking cues from classic American and European newspapers. The primary font, Publico, customized for the AJC by typographer Christian Schwartz, is exceptionally readable and easy on the eyes at all sizes. More straightforward headlines help readers scan stories and absorb more information. And no, we have not shrunk the type!