REDESIGN of THE WEEK
The other news of the day is that Savannah's redesign launched this morning. Here, completey hijacked from Visual Editors, is what SMD designer Francie Krantz had to say about it (hopefully she'll send me or Robb more pages):
Our new fonts are Caslon FB, BigCaslon for section flags, Relay and Miller for body copy. The covers have a nine column grid, then two picas of white space, and then a 13p7 rail.
Our color palate reflects the community: each section has an assigned color. Coastal Empire, our local section, is hain blue, also known as Josh Jackson Blue, as he created the color. Exchange, or business, which is now a standalone section, is Spanish Moss Green. Sports is Red Door Red, to reflect the red doors on the mansions around town. Accent, which is now a tab every day, is Mulberry Purple, to reflect the azaleas that bloom around town. Classifieds is brass, like the brass doorknobs you see everywhere. Closeups, our weekly neighborhood sections, have expanded and are now tabs as well. They also get the hain (Josh) blue color.
We redesigned the weather page, which is finally a color page everyday, with expanded people items. Each page topper has extra information promoting to the web or other 'treat information.' Each section also has a rail, with additional briefs and promotable items. We really built navigation into the redesign, because readers complained that they could never find a damn thing.
It's been a long process, replete with RBS scores and committees and reader focus groups. We're glad it's finally here.
AND WE ARE LOOKING FOR A DESIGNER!! Please come play. PM me for details.
1 comment:
More! We want to see more pages! Please tell Francie to cough 'em up!
Post a Comment