New sections in Atlanta

Will Alford is design leader for new products in Atlanta (what a great job!) and he passes along images from the AJC's new sections. NorthSide Weekend launches this weekend and is a 16-page all-color (!) broadsheet. Will points out some "dynamic ad shapes (such as the triangle-shaped ad on the calendar page)" What does it all mean?

Readers in the north/northwest suburbs (approx. circ. 100,000) will now get a zoned community section three times a week. A similar concept will also launch for readers in the Gwinnett County suburbs as a stand-alone supplement to their daily Gwinnett News section (approx. circ. 70,000).

The Better Health section launches April 19. Will says:

It'll be a weekly lifestyle all-color broadsheet (generally 12-16 pages), printed on 35 lb./80 brite paper stock and will wrap our Wednesday ad inserts. It'll be distributed only in the 20-county metro area.

Director of editing & presentation Ray Cox headed up the whole NorthSide initiative.
Director of innovations Stacy Lynch headed up the Better Health initiative.
NorthSide Weekend designed by Rachel Conger.